The Essentials

THREAD

We created a series of commercial spots for Thread with a fresh approach and a subtle, clever sense of humor. We designed and handcrafted three unique miniatures to build the world for each story. Each spot highlights a relatable problem and shows how Thread’s products offer a smart, simple solution.

Creative Direction, Campaign Development, GTM Strategy, Art Direction, Video

Creative Director: Brand Carpenter; Director: Jedediah Thunell; Cinematography: Bentley Rawle; Producer: Patrick Allred; Edit: Erik Klein; Production Company: Public Service; Miniature Design: Brand Carpenter; Miniature Build: Brand Carpenter, Kasey Feller, Emmeline Smith, Lo Turley; Thread Marketing Director: Kasey Feller